🍷VWV Volumes #34: Announcing an Investment in Ghia!
We are thrilled to finally share that we have invested in Ghia, a non-alcoholic beverage brand founded by Melanie Masarin '11.✨
New Year, New Investment🌟
Van Wickle Ventures is excited to announce that we have finalized an investment in Ghia, an award-winning non-alcoholic beverage brand that offers a delicious lineup of sparkling and non-sparkling apéritifs made of the purest ingredients. Founded by Melanie Masarin (Brown ‘11), Ghia is leading the emerging non-alcoholic beverage market, capitalizing on a growing trend of health-conscious millennial and Gen-Z consumers.
Our Conviction in Ghia🪄
Strong traction: With the fierce competition and unforgiving economics of the food and beverage industry, we believe consumer enthusiasm is a critical requirement for investment. Ghia has not only demonstrated this but has exceeded expectations. Despite launching exclusively online during the challenging conditions of the pandemic, in just four years, Ghia has built up a loyal following and strong community thanks to their high-quality and delicious formula. The brand has seen real traction and impressive growth as it emerges as a clear leader in the non-alcoholic beverage market.
Growing market: The sky is the limit for Ghia — a large majority of Ghia drinkers also consume alcoholic beverages, so the addressable market is not limited to only non-alcoholic beverage drinkers. We foresee Ghia seeing strong growth in the next 1-2 years as it shifts its focus toward retail and global expansion. We have faith in Melanie to successfully lead this critical period of change for Ghia.
Experienced founder: Melanie has proven expertise in leading retail strategy, branding, and marketing at two successful consumer brands, Glossier and Dig Inn. VWV believes that she can replicate the same success at Ghia and are excited to back Melanie and Ghia as we witness their evolution into a household name!